The Bead N Crystal

2030 Douglas Blvd #42, Roseville, CA 95661


(916) 782-1014

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Esther and Nick Morse first established The Bead N Crystal in 1994 after Esther's family immigrated to the US from South Korea in 1981. Esther’s inspiration for her business stems from her long time love for fashion. As a young child, she would often go window-shopping at famous fashion stores in South Korea, longing to experience the finer and artistic aspects of life. 

The Bead N Crystal specializes in selling beading products, jewelry, minerals, and precious stones, many of which promote self-healing and positive mental health.  For example, one of their most popular products is a mineral called Shungite. Shungite is a wondrous mineral that neutralizes electromagnetic emissions from all devices. It basically transforms harmful emissions from your devices into waves that are more compatible with your body. This can help calm the mind and has long lasting health benefits. The Bead N Crystal also sells precious stones such as amethyst, quartz, and lapis lazuli. In addition, customers also can find seed beads, Czech glass, lampwork beads, pearls, and Swarovski crystals.


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For avid beaders, The Bead N Crystal is the perfect place to buy beading tools and other materials to create their own custom jewelry. If a customer needs help, The Bead N Crystal hosts beading classes for beginners, and teaches challenging techniques to advanced customers.

Unfortunately, due to the COVID-19 pandemic, business at The Bead N Crystal has suffered. Many of their clients are elderly, and out of fear of contracting the virus, they have stopped visiting the store as regularly. Any purchases would go to paying for rent and utilities. Unfortunately, a new company bought the shopping complex where The Bead N Crystal resides, and has spiked up the tenants' property taxes massively.

The products below are only a few of The Bead N Crystals' precious handmade jewelry, beading supplies, and minerals. To read the product details, click on the image to go to their website. From there, you can go on to view the hundreds of more beautiful items that The Bead N Crystal have to offer.